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SPORTTOTAL AG: sporttotal secures media rights for Belgian national D1 league

– sporttotal to stream matches of the national D1, along with the D2 and D3 leagues
– Long-term cooperation with Royal Belgian Football Association (RBFA), L’Association des Clubs Francophones de Football (ACFF) and Voetball Vlaanderen (VV)
– Streaming rights for the matches of 128 clubs in the Flemish and Walloon regions
– Around 1,000 venues in Germany and Europe to be equipped with cameras in the future

Cologne, 7 October 2020. sporttotal, one of Germany’s largest multi-sport streaming platforms and a wholly-owned subsidiary of SPORTTOTAL AG (ISIN DE000A1EMG56 / WKN A1EMG5), will be medialising Belgian football at national and regional levels together with RBFA, ACFF and VV in the context of the cooperation. sporttotal is to broadcast the matches of 128 clubs in the Flanders and Walloon regions. The Belgian D1, D2 and D3 leagues correspond to the 3rd, 4th and 5th leagues in Germany. The agreement between the federations and sporttotal to medialise Belgian football will run for five years, with an option to renew by a further three years. sporttotal is acquiring the exclusive right to stream the matches of the national D1 league using camera systems that are based on artificial intelligence automatic production. Installations of the sporttotal camera systems in the venues are to commence in the next few weeks.

sporttotal ramps up activities in Belgium
Cooperating with the Belgian football federations will extend sporttotal’s offerings, with sporttotal contributing four years of experience in the German market. Backed by this technical and operational expertise, sporttotal will forge ahead with the medialisation, together with the clubs. Thanks to medialisation and enhanced visibility sponsors and advertising partners will be able to benefit from attractive market opportunities. In addition, other national and local cooperations with Belgian media partners are at the planning stage.

“The Royal Belgian Football Union is pleased to have sporttotal as our long-term partner for medialising Belgian football at a national level in the D1 league and at regional level in the Walloon and Flemish regions (D2 & D3),” as Manu Leroy, Chief Marketing Officer of the Royal Belgian Football Union stated (RBFA – Royal Belgian Football Association).
“We are delighted that RBFA, ACFF and VV have jointly taken the decision to extensively medialise Belgian football together with us,” Dr. Roman Schade, Media Rights and Legal Director of SPORTTOTAL AG underlined. “The agreement with the Belgian federations extends our offerings, while highlighting our international growth ambitions.”

Dirk Adriaenssens, Chief Operating Officer BeNeLux sporttotal: “I am very proud that we have obtained streaming rights in Belgium, especially as we know that their national team still ranks number 1 in the world.”

Around 1,000 camera systems to be installed in Germany and Europe in the future
Currently, sporttotal has already equipped around 800 venues in Germany and Europe with a camera system based on artificial intelligence. sporttotal has been using the AI-based camera system developed in house since July 2020. The system is optimally aligned to suit the technical requirements placed on broadcasting dynamic sports events. The roll-out of the camera system in the 126 clubs in Belgium is to start in the coming weeks. The first games are likely to be broadcast from October 2020 onward.

SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal through sporttotal, with strong growth for online sport videos and live streaming. The company equips sports clubs with special camera technology which enables sports events to be transmitted live in a high quality and fully automatically on sporttotal. SPORTTOTAL AG’s service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW, operates the #DABEI linear TV station, and organises high-calibre live events such as the Porsche Experience.

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