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WHU cooperation bears fruit: Caroline Päffgen is the new Head of Product & Business Development. Specialist for Berlin unit: Martin Czuchra new Head of Web Engineering.


PM: Double reinforcement for

Berlin/Cologne, 04. June, 2018. gmbh, a subsidiary of SPORTTOTAL AG (formerly _wige MEDIA AG), is looking forward to a twofold increase in the management team as of June 1, 2018: with Caroline Päffgen, 29, a sports business expert will be coming directly from the cooperation partner WHU – Otto Beisheim School of Management in Dusseldorf, for the first time. Päffgen takes over the newly created position Head of Product & Business Development at the Cologne-based streaming provider. She studied at WHU, Queen’s School of Business (Kingston, Canada) and Monash University (Melbourne, Australia). After completing her studies, she worked for the consulting firm INVERTO GmbH for four years and is currently doing her doctorate at WHU’s Center for Sports and Management.

Caroline Päffgen: „ is a unique project in the German sports industry. I am very much looking forward to designing the exciting products of with a strong team and translating them into a sustainable business model. The unique content – directly from the sports fields of the world – opens up unprecedented marketing opportunities.

The Berlin-based subsidiary also reports an important addition: Martin Czuchra, 33, is strengthening the Digital Lab, where develops all digital products, as Head of Web Engineering. Czuchra, who was self-employed for 4 years, worked for Viacom and co-founder of mindpost GmbH. Prior to his self-employment, he worked for SAP Labs in Silicon Valley.

In the future, he will be responsible for the various websites of and will report directly to Senior Vice President Kasar Masood, 46, who joined in January 2018 from Viacom International Media Networks.

Martin Czuchra: „I am very pleased to be at and looking forward to the challenge and further strengthening the existing team. I believe the streaming of live sports is the future and wants to be one of the leading companies in the space.

Gerrit Heidemann, Director

We are very happy that we were able to convince both Caro and Martin of They will perfectly complement our young and fast-growing company with their great expertise and ensure that takes its next steps as professionally as it is user-friendly in the respective areas.