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ADAC TotalEnergies 24h race “The biggest car race in the world.”


Since 1999, we have owned the moving image and advertising marketing rights for the 24-hour race at the Nürburgring and at the same time have been entrusted with TV production and TV distribution. Comprehensive services are provided every year to ensure high-quality media coverage across all distribution platforms. The cooperation with the RTL Mediengruppe and the preparation of our own online program with our sister unit should be emphasized nationally.

In addition to marketing and medialization, we also implement a wide variety of side events around the race. These include the ADAC award ceremony with approx. 900 participants as well as various VIP lounges for our partners.

“We are looking forward to being present at the biggest motor sport event of the year. The cooperation with SPORTTOTAL now enables us to accompany the three most important 24h races in Europe”.

Bruno Daude-Lagrave, Managing Director TOTAL Deutschland GmbH

Key Facts:

Partner RTL, NITRO, SportPicture, TOTAL, ADAC, H&R, DEKRA, REMUS, GranTurismo, Falken, Audi, Hyundai
Date May/June
Participants >150 Vehicles
viewers on-site >200,000
reporting 25h live on TV and WEB