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Hyundai Cup “Real class. Real heroes.”


We are the lead agency for our partner Hyundai and are responsible for the conception, planning, organisation and implementation of a Germany-wide small field tournament series in football. At tournaments in Hanover, the Ruhr area, Leipzig and Berlin, we create a 360┬░ brand experience on and off site. Thanks to the innovative streaming technology of, it is also possible to stream the games live on the Internet and to guarantee comprehensive online visibility.

Key Facts:

Partner Hyundai Germany
Period June/July
Participants 100 teams at five locations
Viewer ~500 at each location