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Funny, different and in the middle of life


“What People Think I Do” is the name of the social media campaign that SPORTTOTAL developed and produced on behalf of Hyundai for the World Rally Championship (WRC).

The aim of the campaign is to illuminate the daily rally routine from different angles. The protagonists are, for example, the Hyundai i20 WRC or the mechanics. The clips can be seen in the social media channels of Hyundai Germany and were directly called up several 100,000 times in the first few months.