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Porsche Product Training “Dreamsharing in Marbella”


In 2017, we organized the product training of the new Cayenne for the employees of the Porsche Centers from DACH and Eastern Europe in Marbella as lead agency for Porsche Germany. Over 25 days, the salespeople were trained on the new model in 25 waves of 50 participants each and were able to test drive it in direct comparison to competitors. At this event we were responsible for the complete concept, planning, organisation and implementation. Our tasks included the logistics of more than 50 vehicles to the Spanish coastal city, the handling of all locations on site and the design of the active driving parts.

Key Facts:

Partner Porsche Germany
Date November
Participants 25 waves ├í 50 TN – 1250 PAX