Your sports events live and on-demand

SPORTTOTAL LIVE GmbH concentrates on live communication as an experience factor in the branded content environment. This includes in particular the marketing and medialization of large sporting events as well as the conception and implementation of corporate events. Our customers have been relying on our expertise and personal commitment for years.

Marketing and medialization
Since 1999, SPORTTOTAL has owned the moving image and advertising marketing rights for the ADAC TOTAL 24h race at the Nürburgring and has at the same time been commissioned with TV production and TV distribution. We advise and support the partners and sponsors of the race and ensure that their commitment becomes a resounding success. In addition to the pure visibility at the race track, we also make customer-specific and exclusive hospitalities possible and ensure that the event is integrated into the global media coverage of the race with a broad reach.

Corporate Events

At the same time, as a classic event agency, we implement corporate events of all sizes for our clients. Our highly motivated team delivers the complete package – you receive the conception and implementation from a single source. In order to stage your brand, your products and your company in a targeted manner, we work together with a tried and tested network of specialists and help you achieve your corporate goals.

In both business areas our motto is: WE MAKE IT POSSIBLE!

We offer you:

  • Marketing of your event
    • Acquisition of sponsors & partners
    • Complete package from the creation of individual sponsoring packages via support, implementation and media evaluation
    • Full-scale medialization (linear like OTT)
  • Sponsoringsupport
    • We help companies to invest their sponsoring budget profitably and jointly develop a target-oriented strategy
    • Thanks to our large network, we can arrange media cooperations that contribute to the achievement of defined strategic goals
  • Organisation and implementation
    • Corporate events such as roadshows, product trainings or vehicle presentations
    • Hospitalities in the context of large sporting events such as the ADAC TOTAL 24h-Race



Matthias Wurm // Managing Director


Phone: +49 221 788 77 0