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SPORTTOTAL AG: sporttotal launches portal for local advertisement placements

  • Profitability in the German digital business already possible in 2020
  • Convenient placement of digital advertising in a sports environment
  • Attractive advertising format for local target groups
  • Already 15 bookings after first week
  • sporttotal provides clubs and associations with a new earnings model


Cologne, October 15, 2019. sporttotal, one of Germany’s largest multi-sport streaming plattforms and a 100% subsidiary of SPORTTOTAL AG, has launched a new portal for local companies and organizations – from bakeries through to furniture stores, from insurance brokers to construction companies. In the very first week, some 15 companies have already booked advertising slots on the new portal. With a look to next year, sporttotal is anticipating strong growth in regional and local environments – by 2020, a minimum of 60% of the current sporttotal clubs are expected to be presenting existing and new sponsors on the new digital platform.

Attractive advertisement placements just a few clicks away

With just a few mouse clicks, various advertising options with a direct link to the respective club can be booked. In response to strong demand, sporttotal has developed an attractive advertising platform from which clubs and associations can profit: 50% of the advertising revenues go directly to the club.

Club sponsoring or event day sponsoring provides advertising partners with two different advertisment placement options. Club sponsoring gives the company a placement on the club’s page. Event day sponsoring involves the logo or the advertising message of the sponsor appearing during the “countdown” to the selected game, or as an “overlay” live during the game.

As Caroline Päffgen, Director of gmbh commented: “In the near future we will be concentrating entirely on this new product for local and regional advertising marketing in order to generate new earnings streams. We are especially pleased to be taking this step together with our partner clubs.” According to current estimates, with this new advertising format sporttotal could already be reaching operational profitability in 2020.


SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities  (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal with strong growth for online sport videos and live streaming. The company equips amateur football clubs with special video technology which enables sports events to be transmitted live in a high quality and fully automatically using the new “” platform. SPORTTOTAL AG’s service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW and organises high-calibre live events such as the Porsche Experience.

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