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SPORTTOTAL AG strengthens its top management and prepares for international expansion with

  • Gerrit Heidemann appointed as new Strategy & International Business Director
  • Caroline Päffgen appointed as new Director of
  • New responsibilities highlight potential for international growth
  • Focus on platform development and user experience

Cologne, March 1, 2019. Gerrit Heidemann is the new Strategy & International Business Director of SPORTTOTAL AG and will forge ahead with internationalizing sport streaming platform in this role. In this newly created position at Group level, SPORTTOTAL AG is highlighting the potential of for growth in the international market as well. Caroline Päffgen, formerly Head of Product & Business Development, will take over the management of gmbh as the new Director. With this step, is stepping up its focus on developing the digital products and business models.

Having set up the company, the focus is now on internationalization

Gerrit Heidemann (34) has been responsible for establishing and building up sport streaming platform on the German market since 2017, most recently in the role of gmbh’s Director. Under his management, has meanwhile installed more than 450 camera systems for clubs from 24 national associations in six sports disciplines and streamed more than 5,600 games. The company has also won prestigious cooperation partners and sponsors such as Allianz Deutschland AG, Deutsche Telekom AG, Deutscher Fußball-Bund e.V., Volleyball-Bundesliga, along with as its media partner and Hyundai as its exclusive automotive partner.

He will now use his extensive international expertise at Group level to drive the international expansion of sport streaming platform forward. The business administration graduate and China expert previously worked for Rudolf Scharping Strategie Beratung Kommunikation AG in Beijing for five years, among other positions. He subsequently took over the business development of Camp Beckenbauer Management GmbH and the marketing activities for the Asian market. In his new position, he will be focusing primarily on developing local companies in other European countries and expanding a rights portfolio. In his new function he will also continue to support gmbh in Germany in maintaining and expanding its cooperation partners and extending its platform to include other kinds of sport.

Digital development and new content formats

In her new position as Director of gmbh, sports business expert Caroline Päffgen (30) will be concentrating first and foremost on developing the platform. Along with technical innovations, she intends to concentrate above all on new digital business models, introduce exciting content formats and enhance the platform’s user experience.

Caroline Päffgen joined gmbh in June 2018 as Head of Product & Business Development. She came from SPORTTOTAL cooperation partner WHU – Otto Beisheim School of Management in Düsseldorf, where she is currently working on her doctorate at the Center for Sports and Management. In her doctoral thesis, she analyzed the characteristics of fan behavior in international markets (China, South Korea, Japan, USA and Deutschland). As part of the cooperation partnership between SPORTTOTAL and WHU, she had already advised on strategic issues. She studied at WHU, Queen’s School of Business (Kingston, Canada) and at Monash University (Melbourne, Australia) and subsequently worked four years for the consultancy company INVERTO GmbH, a member company of the Boston Consulting Group, with a focus on process optimization.

“Both Gerrit Heidemann and Caroline Päffgen work with great passion and dedication on promoting digital development and the expansion of”, says Peter Lauterbach, CEO of SPORTTOTAL AG. “The international expansion of is an important strategic step for us that Gerrit Heidemann will support in his newly created position at Group level. At the same time, we know that with Caroline Päffgen the technical and content-related development of the platform is in the best hands.“


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