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SPORTTOTAL: plans to expand throughout Europe

  • SPORTTOTAL International SA established
  • First fund from debt capital providers envisaged in a volume of €20 million
  • Long-term target of up to €250 million debt capital in several tranches
  • Accelerated growth without dilution of shareholders’ interests

Cologne/Luxembourg, May 17, 2019. As planned, SPORTTOTAL AG intends to finance the domestic and international growth of its scalable digital business principally on the basis of borrowing in the future: The company’s aim is to significantly accelerate its international development without diluting the interests of SPORTTOTAL AG’s current shareholders. A first investment fund in the form of a “Reserved Alternative Investment Fund” (“RAIF”) that is currently being launched with Groupe Fuchs is expected to provide borrowed capital of initially €20 million in the third quarter.’s expansion is to be promoted and financed in stages and in line with requirements: To this end, further RAIF tranches are to follow on and finance the international expansion in a volume of up to €250 million. Amateur football clubs throughout Europe are to be equipped with special video technology which enables sports events to be transmitted live in a high quality and fully automatically using the new “” platform. “Interest in numerous international markets is huge. We will initially start in Europe, however, and we are planning to develop the first European markets within the next twelve months,” says Peter Lauterbach, CEO of SPORTTOTAL AG.

SPORTTOTAL International SA to coordinate the international expansion

Newly established Luxembourg-based SPORTTOTAL International SA is to manage’s international expansion and, at the same time, develop it as a technology hub. With this in mind, the company will borrow the funds raised through the RAIF. GmbH holds a 51% stake in this company. In operational terms, the company will be managed by Peter Lauterbach (President and also CEO of SPORTTOTAL AG), Sebastian Blaschke (Senior Vice President Finance & Administration of SPORTTOTAL AG) and Kasar Masood (Vice President Digital Technology) who, along with the Digital Lab in Berlin, will also head up the technology hub in Luxembourg. Jean Fuchs (founder of Groupe Fuchs) will act as Chairman of the Supervisory Board. Other Supervisory Board members are Prof. Dr. Sascha L. Schmidt (Professor and Head of the Center for Sports and Management (CSM) at WHU – Otto Beisheim School of Management at the Düsseldorf location; founder of SLS Advisors GmbH) and Ralf Reichert (founder and CEO of European e-sport market leader ESL and ESL owner’s Turtle Entertainment GmbH).


SPORTTOTAL AG (ISIN: SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal with strong growth for online sport videos and live streaming. The company equips amateur football clubs with special video technology which enables sports events to be transmitted live in a high quality and fully automatically using the new “” platform. SPORTTOTAL AG’s service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW and organises high-calibre live events such as the Porsche Experience.

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