Deine Sportevents live und On-Demand

  • ADAC TOTAL 24h Race is an international spectator magnet
  • “Green Hell” live at Nürburgring from 20 to 23 June 2019
  • Main sponsors complete with TOTAL, H&R, REMUS and DEKRA

Cologne, 14 March 2019. SPORTTOTAL LIVE GmbH, a wholly-owned subsidiary of SPORTTOTAL AG, has won another premium partner for the ADAC TOTAL 24h Race: Expert organization DEKRA now completes the group of main sponsors. The organization with its global operations is known as a safety partner in traffic, at work and at home. Racing Director Walter Hornung: “As a globally active brand with a strong affinity for automotive and motorsport, DEKRA is the ideal addition to the group of partners to the world’s biggest race. We are delighted that the group of main sponsors has such prominent members.” With around 210,000 spectators at the Nürburgring at the last count and record viewing ratings in streaming, and in the TV broadcasting on NITRO as well as on 38 broadcasting stations in 152 countries, the 24h Race has once again delivered proof of its exceptional standing in the international racing scene. SPORTTOTAL, that has marketed the race for 20 years on behalf of ADAC Nordrhein, ensures the clean live broadcasting and global content marketing of the event.

The perfect match: DEKRA as a “global partner for safety”
Race Director Walter Hornung: “DEKRA stands first and foremost for safety in all the main walks of life. This rests on the preconditions of neutrality, professionalism and high standards, along with a team spirit and a sense of responsibility, among others. These are values that we as the 24h organizers share with DEKRA in achieving the big goal. In motorsport as well, the safety of all involved is accorded top priority.” DEKRA is also convinced by the partnership. “Our aim is to be the global partner for a safer world,” explains Guido Kutschera, Managing Director of DEKRA Automobil GmbH. “The extensive presence at a racing event with a global profile is therefore a valuable component of our communication. Moreover, the 24h Race is well suited to us: It’s about deploying high tech under the toughest conditions while ensuring the greatest possible safety for all involved. Such challenging situations are precisely what our workforce of more than 46,000 employees across some 60 countries experience in their daily work.”

DEKRA is an important marketing component
The partnership with DEKRA is an important component in marketing the ADAC TOTAL 24h Race. “With DEKRA, we have now filled the last available place in the group of main sponsors,” says Matthias Wurm, Managing Director of SPORTTOTAL LIVE GmbH. “It is now a fact that we can be proud of sponsors with a strong affinity for motorsport. Whether TOTAL as title sponsor, H&R, REMUS, or DEKRA as the new main sponsors, all these brands are of international standing and have a credible and intensive ties with the racing track. In addition, the partnerships with Gran Turismo and Falken Tyres with their undisputed motor-racing genes will continue.”


SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal with strong growth for online sport videos and live streaming. The company equips amateur football clubs with special video technology which enables sports events to be transmitted live in a high quality and fully automatically using the new “” platform. SPORTTOTAL AG’s service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW, and organizes high-calibre live events such as the Porsche Experience.

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