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SPORTTOTAL AG: sporttotal cooperating with the “Southwest“ football regional association

  • Agreement concluded with a seven-year term
  • Matches of eight clubs of the Rhineland-Pfalz/Saar upper league already streamed in the successful pilot phase since the 2017/18 season
  • sporttotal now cooperating with four of five DFB regional associations


Cologne, January 14, 2020. The “Southwest“ football regional association and gmbh, one of Germany’s largest multi-sport-streamingplatforms and a 100 percent subsidiary of SPORTTOTAL AG, have forged an extensive partnership geared to establishing the medialization and enhanced visibility of amateur football. Initially the contract will extend up to mid 2027. Withthis agreement now in place, sporttotal is currently cooperating with four of the five major regional associations of DFB, the German Football Association.

The “Southwest“ regional football association represents the union of the Federal State football associations “Southwest Germany”, “Rhineland”and “Saarland”. The three Federal State associations comprise 2,431 clubs with a total of 11,438 teams and some 510,535 members.

 Successful pilot phase concluded with eight clubs

As part of the pilot phase launched in the 2017/18 season, eight clubs of the Rhineland -Palatinate/Saar upper league were equipped with a camera system, resulting in more than 150 matches being streamed on sporttotal. In addition to the second team of the four-times German champion, 1. FC Kaiserslautern, this includes the following football clubs: FV Engers 07, Eisbachtaler Sportfreunde Heilberscheid, TuS Mechtersheim, BFV Hassia Bingen, FV Dudenhofen, FC Hertha Wiesbach and TSG Pfeddersheim. Additional clubs are set to join.

New perspectives for amateur football

Dr. Hans-Dieter Drewitz, President of the “Südwest“ regional football asscoation went on to underline:“Now that the pilot phase has been successfuully concluded we know that the sporttotal platform provides new perspectives for amateur football in the ‘Southwest’regional football association area. We are eagerly looking forward to our joint future.“

As Caroline Päffgen, sporttotal’s Directorcommented: “The clubs of the ‘Southwest’regional football association feature great games that are wowing their fans on our platform –regardless of whether it’s livestreams or video-on-demand. By joining forces, we will be bringing a great deal more visibility to amateur football in the ‘Southwest’regional football assocation. We are really looking forward to our cooperation.“


SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal with strong growth for online sport videos and live streaming. The company equips amateur football clubs with special video technology which enables sports events to be transmitted live in a high quality and fully automatically using the new “” platform. SPORTTOTAL AG’s service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW and organises high-calibre live events such as the Porsche Experience.

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