Deine Sportevents live und On-Demand

Regional league live: sporttotal and Onefootball agree free-to-air distribution partnership

  • sporttotal live broadcasting of selected regional leagues starting from the 2020/21 season and available free of charge in the Onefootball app
  • Distribution partnership between gmbh and Onefootball, the world’s largest football media platform
  • sporttotal highlight clips also available on Onefootball


Cologne / Berlin, April 30, 2020. gmbh, one of Germany’s largest multi-sports streaming platforms and a wholly-owned subsidiary of SPORTTOTAL AG, and football media platform Onefootball have signed a cooperation agreement for the global distribution of amateur football content. Starting from the 2020/21 season, the entire sporttotal live offering of selected regional leagues will be available on a free-to-air basis in the high-reach Onefootball app.


The distribution partnership with sporttotal is part of Onefootball’s vision to create an integrated user experience. Onefootball will be offering its app users live games and highlights from Germany’s regional leagues in addition to games in the professional domain. It will therefore support sporttotal in enhancing the media presence of amateur football. The offering that is available to Onefootball app users all over the world initially applies to all live games of the North and West regional leagues in Germany broadcast by sporttotal.


Peter Lauterbach, CEO of SPORTTOTAL AG: “Onefootball’s outstanding market position, both domestic and international, will enable sporttotal to create additional coverage for amateur football in the context of this cooperation. The new partnership between sporttotal and Onefootball promises huge synergies.”


Lucas von Cranach, CEO and founder of Onefootball: “The regional league is steeped in the tradition of German clubs and is very popular on our platform. We have around 250,000 app users all over the world who are interested in the regional league. We are delighted that this cooperation enables us to offer our users the ultimate live experience, along with editorial content.”
The partnership is due to commence at the start of the 2020/21 season for a term of three seasons.

SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities  (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal with strong growth for online sport videos and live streaming. The company equips sports clubs with special camera technology which enables sports events to be transmitted live in a high quality and fully automatically on “sporttotal”. SPORTTOTAL AG’s service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW and organises high-calibre live events such as the Porsche Experience.
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About Onefootball
Onefootball reaches more than 60 million football fans worldwide every month, making it the most popular media platform for young football fans.
With a 24-hour Newsroom operating in six languages and its own video studio, Onefootball provides the young generation of football fans with football news, breaking news, live scores, live streaming, features and videos on its own Onefootball platform and on social media channels such as YouTube, Facebook and Instagram.
Founded eleven years ago and one of the world’s first 1,000 applications in the Apple App Store in 2009, the company now has 220 employees at its headquarters in Berlin and regional offices in London, New York, Mexico City and São Paulo.
The Onefootball app has been awarded several times, most recently in 2017, as the best app product by Apple and Google.
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For media enquiries or more information contact:
Marc Schmidgall
Ph. +49 151 189 00 758