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sporttotal and the Czech Football Association FACR enter into a development partnership

  • sporttotal and the Czech Football Association FACR to develop a licensing OTT platform model
  • sporttotal to advise the Czech FA in setting up FACR.TV
  • Development kick-off scheduled for October


Cologne, September 23, 2020. sporttotal, one of Germany’s larg-est multi-sport streaming platforms and wholly owned subsidiary of SPORTTOTAL AG, and the Czech Football Association are to develop a licensing-model OTT-platform solution to stream and display Czech football content from professional to grassroots level. In the context of the collaboration, sporttotal and FACR will partner up to co-develop the OTT platform FACR.TV. For sporttotal, this partnership represents a substantial expansion of its business service portfolio for the international market.

As from the start of October 2020, sporttotal and the FACR will closely work together to ensure the best possible commercial and technical arrangements for the planned new Czech streaming platformlicensing. Several experts from sporttotal will exchange technological know-how and their experience with FACR in the months ahead and determine a ready-to-market roadmap.

Martin Malik, President of FACR: “Our first goal is to define our requirements. No one at FACR has a complete idea of how television is tranformed by OTT platforms and what it all entails. This is precisely why SPORTTOTAL is here. They have successfully created similar products and partnered with the DFB and Deutsche Telekom. It is clear that this is a long-distance run, and I am all the more looking forward to the results of our cooperation.”

Dr. Roman Schade, Director Media Rights and Legal of SPORTTOTAL AG: “We are delighted to have won over the Czech Football Association for our licensing model consulting with the aim of developing an OTT streaming platform for football in the Czech Republic.”



SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal with strong growth for online sport videos and live streaming. The company equips sports clubs with special camera technology which enables sports events to be transmitted live in a high quality and fully automatically on “sporttotal”. SPORTTOTAL AG’s service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW and organises high-calibre live events such as the Porsche Experience.

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