Deine Sportevents live und On-Demand gmbh launches own live streaming app

  • Available from the start of the 2020/21 season for all types of sport
  • Focus on club-generated content and live streaming
  • Product portfolio expansion opens up a new user base


Cologne, June 17, 2020. gmbh, one of Germany’s largest multi-sport streaming platforms and a wholly owned subsidiary of SPORTTOTAL AG, is launching its own live streaming app in time for the opening of the 2020/21 season. In future, the app will enable sports clubs to rapidly and conveniently present their own content on the sporttotal platform. The company is delighted to develop and strengthen its product portfolio in this way and make another mark in the digitization of sport.

Club-generated content: More scope for clubs to tell their own story

The sporttotal streaming app offers clubs a further alternative route to content creation and distribution. In addition to the opportunity to upload interviews and training content, clubs can stream games live and create their own clips. sporttotal is increasing the focus on club-generated content and creating a platform on which clubs can present themselves individually and independently.

Final test phase commences July 1st – focus on clubs

Kasar Masood, VP Digital Technology at sporttotal, commented: “In developing the sporttotal live streaming app, we have attached a high priority to the needs of clubs. With effect from July 1, 2020, we are commencing a final beta phase in which we will be giving selected clubs the opportunity to put our application to the test. This mutual experience will help us to give our app a final polish and make sure that every club is able to make full use of our product. And we are very pleased that in expanding our product portfolio in this way, we will be able to increase the number of users of our platform and access new target groups.”


SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal with strong growth for online sport videos and live streaming. The company equips sports clubs with special camera technology which enables sports events to be transmitted live in a high quality and fully automatically on “sporttotal”. SPORTTOTAL AG’s service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW and organises high-calibre live events such as the Porsche Experience.

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