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SPORTTOTAL AG: another premium partner for the 24h Race

  • Chassis component manufacturer H&R signs three year contract
  • H&R contributes extensive racing competence
  • High visibility through global broadcasting of the ADAC Total 24h Race

Cologne, 20 February 2019. SPORTTOTAL LIVE GmbH, a wholly-owned subsidiary of SPORTTOTAL AG, has won another premium partner for the ADAC Total 24h Race: H&R Spezialfedern GmbH & Co. KG based in Lennestadt, Germany, will be represented over the next three years through displaying their “H&R” brand on the number plates on the front and back of the 160 participant racing cars. H&R is to take over from former partner Bilstein in the 47th edition of the legendary race that will take place from June 20 to 23, 2019, at the Nürburgring. H&R is already known to the fans at the Nordschleife from the VLN Endurance Championship where the number plates also bear the black-white “H&R” lettering. As a premium partner of the ADAC Total 24h Race, H&R is now expanding its commitment in the endurance sport. Visibility is ensured: With around 210,000 spectators at the Nürburgring at the last count and record viewing ratings in streaming, and in the TV broadcasting on NITRO as well as on 38 broadcasting stations in 152 countries, the 24h Race has once again delivered proof of its exceptional standing in the international racing scene. SPORTTOTAL, that has marketed the race for 20 years on behalf of ADAC Nordrhein, ensures the clean live broadcasting and global content marketing of the event.

“H&R is the ideal premium partner”
Heinz Remmen, Managing Director of H&R, who won the VLN Championship himself back in 2001 states: “The quality and durability of our components often make the difference between victory and defeat, particularly with endurance racing at the Nordschleife. We have already been able to win overall victories in the ‘Green Hell’ and are now looking forward to presenting our brand to the general public as official main sponsor of the 24h Race.” Racing Director Walter Hornung: “A strong signal that H&R as a company known and active for many years in the motorsport has signed for three years as premium partner. H&R stands for ‘Made in Germany‘ quality and is known and loved in motor sport as a parts supplier right through to the top classes.” Also SPORTTOTAL LIVE GmbH is satisfied with the adreed partnership: “In H&R we have won an ideal partner with in-depth competence in racing with whom we will work together on sustainably developing the spectacular 24h racing event at the Nordschleife,”says Managing Director Matthias Wurm.

SPORTTOTAL AG (ISIN: SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal with strong growth for online sport videos and live streaming. The company equips amateur football clubs with special video technology which enables sports events to be transmitted live in a high quality and fully automatically using the new “” platform. SPORTTOTAL AG’s service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC Total 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW, and organizes high-calibre live events such as the Porsche Experience.

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