Deine Sportevents live und On-Demand

    • Entertainment offering under the slogan of “#DABEI” at MagentaTV
    • Premium broadcasting content with Christian Ulmen and Fahri Yardim, among others
    • Studio and broadcasting structure from to be rededicated for time being as an entertainment hub during the Corona crisis
    • Revenues in the mid-six digit range anticipated per month


    Cologne, 27 March 2020. With major support from founding partner Telekom Deutschland GmbH in the areas of sponsoring, advertising and license content, gmbh, a wholly-owned subsidiary of SPORTTOTAL AG, will be broadcasting the new “#DABEI” entertainment program as from Sunday, 29 March 2020, thus extending MagentaTV’s offering. SPORTTOTAL anticipates revenues in the mid-six digit range per month. The pilot phase is to have been completed within the space of only two months. SPORTTOTAL will be using’s editorial and technical infrastructure for the format with the aim of producing a completely new entertainment program. This will enable to utilize capacities that currently cannot be harnessed for sports content due to the Corona crisis and its impact on the league activities of the DFB (German Football Association) and of its regional and national associations.


    Diverse premium topics: from “Fit&Gesund” (fit and healthy) through to “Kids@home”

    “#DABEI“ is focused on premium content with live moderation (Florian Ambrosius), talkshows, as well shows recorded in the areas of fitness, home schooling, pastoral work and entertainment. The central idea running through this diverse content is Telecom’s slogan of “Connecting up Germany”. Topics will be grouped into “Fit&Gesund” yoga, fitness training, tips for nutrition and meditation and presented; “Unterhaltung” will offer viewers comedy, concerts and a great deal more. “Talk&News with Christian&Fahri” will be organized by Christian Ulmen and Fahri Yardim. “Kids@home“ will offer programs from parents for parents, information on learning in the digital age, and tips for games for all. “Geist&Seele” (spirit & soul) will consist of broadcasting religious services from various faiths, as well as chamber music and performances by soloists.

    “#DABEI“: watch for free on MagentaTV, MagentaTV Stick, app and

    Peter Lauterbach, CEO of SPORTTOTAL AG: “At a time of immense worry and sacrifice, we are offering premium highlights and broadcasting content with the aim of encouraging Germany’s citizens and spreading positive energy. In addition, we include specific guidance on how to deal with the crisis in individual everyday life.” The new format will be initially produced in transmission loops of several hours that will repeat throughout the day and be available to Telekom’s TV customers for downloading on demand. „#DABEI“ can be viewed free of charge on MagentaTV, via the MagentaTV app and the MagentaTV stick. People who are not TV customers of Telekom can watch “#DABEI” for free as well – specifically via and also



    SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal with strong growth for online sport videos and live streaming. The company equips sports clubs with special camera technology which enables sports events to be transmitted live in a high quality and fully automatically on “sporttotal”. SPORTTOTAL AG’s service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW and organises high-calibre live events such as the Porsche Experience.

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