Company
The history of SPORTTOTAL AG tells stories of special ideas and technical innovations in the world of TV broadcasting. Over decades we were able as a broadcaster and specialist in content production to shape and bring to life the world’s biggest sports events, such as the Olympic Games, Soccer World Cups or Formula 1 events. As a partner of leading sports organizations, large associations and strong brands, our company has been operating since 1979 – from 2017 on operating as SPORTTOTAL AG.
In addition to more than 20 years as the organizer and marketer of the ADAC RAVENOL 24h Nürburgring race, we first developed state-of-the-art race electronics into a core competence and implemented it for various Formula 1 racetracks. In the course of digitalization, we started early with the use of AI cameras for high-quality automated and unmanned live streaming of sports. Sports video platforms in Europe (since 2017) and US (since 2023) complete the value chain, transforming weekend athletes into 'Players of the Week' and democratizing access to everyone's best sports moment.
VISION
Every athlete has the right to relieve his/her best sports moments, share with friends, be discovered by fans, and monetize it with easy to access high quality digital tools.
MISSION
Therefore we develop the world`s best AI driven camera for sports streaming, tactical analysing and automated player stats and we offer the most advanced video capture, editing and distribution tools to every athlete, team, club, league and sport federation.
Our partners
