BUSINESS STRATEGY OF SPORTTOTAL AG
New digital business areas and sport as the clear focus of all future activities - that is SPORTTOTAL AG.
As a technology and media company, we want to grow in the rapidly scalable digital business with video platforms and communities, in the high-margin international project business and in the live events business. SPORTTOTAL AG is thus focused on high-potential growth areas with attractive margins.
Over the next few years, we want to develop our revolutionary sporttotal.tv and staidium.net offerings into major digital sports video platforms in Europe and the USA, thereby ensuring a sustainable increase in the value of the share.
VISION OF SPORTTOTAL.TV AND STAIDIUM
POSITIONING
Specialized in sports AI for computer vision, cloud based automated sports video, sports analytics solutions, sports content B2C & B2B2C distribution and sports fan engagement. Sports teams and leagues can turn their weekend athletes with SPORTTOTAL technology and infrastructure into 'Players of the Week'. Fans or relatives can watch their club, team hero, family member or child live in sports competition easily from every device.
MISSION
Because every athlete has the right to relieve his/her best sports moments, share with friends and be discovered by fans. And every association, league or club has the right to monetize his sport content.
VISION
Bring inspiration, relevance, wider purpose, empowerment and reach to every sports activity and to every athlete in the world. SPORTTOTAL aims to democratize sports distribution and access of sports content from elite to grass roots for everyone.
USP
Made in Germany, the best A.I based automated sports video solution, with the highest quality in live streaming. From Germany to the world, supported by one of the largest leading digital telecommunications providers - Deutsche Telekom - with 245+ million customers, 25 million fixed network, 21 million broadband connections, present in 50+countries and with revenues exceeding EUR 114.4 Billion.